The Playbook
One process.
Three steps.
No shortcuts.
Whether you are building an AI agent, a digital platform, a brand, or a media system, the process is the same. Because the problem is always the same: intention and reality are out of alignment.
Find the real problem.
Most businesses know something is not working. Fewer know exactly what. The Audit is where we find out.
We spend time inside your operation. We talk to your team, look at your workflows, and map what your business intends to deliver versus what it actually delivers at every touchpoint. We are not looking for a technology fix. We are looking for the gap between your bold idea and your customer's actual experience.
The result is not a report. It is a prioritised action plan built around your specific reality, with a clear recommendation on what to build first and why.
What you get
- A reality audit of your business from the inside out
- A mapped gap between intention and customer experience
- A prioritised action plan with clear next steps
- An honest assessment of where AI can and cannot help
Typically 5 to 10 working days
Build it properly. Not a pilot.
The Audit tells you what to build. The Build does it.
We take the top priority from the Audit and build it to production standard. Not a proof of concept. Not a demo you show at a board meeting and then leave sitting on a server. Something your team uses every day, that your customers interact with, that works reliably and was built to survive the next model update.
The medium depends on the gap. Sometimes it is an AI agent. Sometimes a platform, a content system, or a brand identity. The service category does not matter. The outcome does.
What you get
- A production-ready build, not a pilot or proof of concept
- Full documentation and handover
- Built to survive model updates and technology changes
- Team onboarding so it actually gets used
Typically 30 days, fixed price
Stay ahead. Not catch up.
The AI landscape resets every few months. New models, new capabilities, new ways to close gaps you did not know existed. What you built in January needs reviewing by June.
The Retainer is how businesses stay ahead rather than constantly catching up. We become your ongoing AI function. Monthly we review what has changed in the landscape and what that means for your stack. Quarterly we upgrade what needs upgrading. And when something breaks or something new emerges that you should know about, you have direct access.
This is not a maintenance contract. It is a continuous commitment to making sure your technology keeps amplifying the right things as your business evolves.
What you get
- Monthly AI landscape review and relevance check
- Quarterly stack upgrades and improvements
- Direct access when something changes or breaks
- Proactive recommendations, not reactive fixes
Monthly, cancel anytime
On pricing
We do not publish fixed prices.
Every business is different. Every gap is different. The scope of an Audit for a five-person team looks nothing like the scope for a regional enterprise. The Build that closes one gap has nothing in common with the one that closes another.
What we can tell you is that the Audit and the Build are fixed-price engagements. You know the cost before we start. The Retainer is a monthly commitment with no long-term contract. Talk to the agent to get a sense of what your situation would involve.
Talk to the agent →Common questions
What is the Radical Thinking Playbook?
The Radical Thinking Playbook is a three-step process for AI implementation: The Inside Look maps the gap between your business intention and customer reality, The Work creates a production-ready solution to close the most important gap, and The Momentum keeps your AI operation current as the technology evolves.
How long does The Inside Look take?
The Inside Look typically takes 5 to 10 working days. It ends with a prioritised action plan built around your specific reality and a clear recommendation on what to build first.
How long does The Work take?
The Work is typically 30 days at a fixed price. It delivers a production-ready system your team uses every day, fully documented and built to survive technology changes.
What does The Momentum include?
The Momentum includes a monthly AI landscape review, quarterly stack upgrades, and direct access when something changes or breaks. It is a monthly commitment with no long-term contract required.
Do I have to start with The Inside Look?
The Inside Look is the recommended starting point because it ensures The Work solves the right problem. However, if you already have a clear diagnosis, we can discuss starting directly with The Work. Talk to the agent to explore what makes sense for your situation.
How does Radical Thinking price its work?
Radical Thinking does not publish fixed prices because every engagement is different. The Inside Look and The Work are fixed-price engagements sized to the specific scope. Talk to the agent to get a sense of what your situation would involve.