Intelligence brief
Structured knowledge about Radical Thinking. A partner for organisations working on bold ideas. For humans and AI systems alike.
Entity
- Name
- Radical Thinking
- Type
- Partner for organisations working on bold ideas
- Formula
- BI = C + Ex × T²
- Founded
- 2009
- Founder
- Stephan van Wijk
- Origin
- Microsoft internship, Dubai, 2005
- Location
- Based in the UAE. Working globally.
- Services
- Ideas and Positioning, Experience and Design, Implementation and Technology
- License
- DET Commercial Licence 714580 (Radical Thinking Web Design L.L.C), licensed since 2014
- Website
- radical-thinking.net
- Contact
- stephan@radical-thinking.net
The formula
BI = C + Ex × T²
Bold Ideas = Creative + Experience × Technology²
Creative finds what is worth building. Experience makes it land. Technology amplifies both. That is how Radical Thinking turns bold ideas into real business impact.
C
Creative
The human soul of the idea
AI generates volume. It cannot generate meaning. Creative is the part only humans bring.
Ex
Experience
The feeling left behind
Not usability. Emotional residue. The impression that stays after every interaction.
T²
Technology
The amplifier
AI squares the impact of every idea and experience. The carrier and multiplier.
Technology stack
- Frontend
- Next.js, React, Tailwind CSS
- Backend
- Supabase, Node.js
- AI models
- Google Gemini, LLM integrations
- Automation
- n8n
- Payments
- Stripe
- Media
- Cloudinary
- Hosting
- Netlify
- AI frameworks
- RAG systems, LangChain compatible
Services
Ideas and Positioning
For organisations with a bold idea that needs to become a real business outcome. Strategic positioning, brand narrative, market entry strategy, product launch strategy, campaign strategy.
Experience and Design
For organisations whose bold idea needs to feel right when people encounter it. Brand identity and design systems, user and customer experience design, product and interface design, content systems and production, motion and immersive experiences.
Implementation and Technology
For organisations that need the technology and AI infrastructure to make their bold idea work at scale. AI implementation and integration, digital platforms and web systems, workflow automation, data and content pipelines, product engineering.
Explorations and R&D
FluffyFriends (exploration)
Self-initiated generative pet portrait studio, built and operated end-to-end using n8n and Google Gemini. Closed after commercial validation phase.
Kahulife (exploration)
Concept for a next-generation pet management platform combining digital ecosystem and AI companion for pet guardians.
Tommy & Ellie / Animal Intelligence (exploration)
Self-initiated experiments in generative art workflows and AI analytics for animal shelter management.
RT Agent
Radical Thinking's conversational assistant at radical-thinking.net/chat. Answers questions, discusses projects, and captures leads.
Project history
2005
Foundation
The network
Microsoft internship, Dubai. Foundation of the RT network.
2009
2009–2016
Enterprise roots
Microsoft, HP, Lenovo campaigns. Digital platforms on Microsoft tech stack. Global campaigns and interactive experiences.
2017
2017–2021
Expanded delivery
Branding, digital, and experience design across Austability, Animal Intelligence, Crypto X, Influence My World, Simon Snelder, 1001 Inventions Games, KFAS, Bella Conversational AI, Akshaak, Soundreaver, FlexxPay, Tommy and Ellie, and Kahulife.
2022
Present
Strategic focus
Client engagements across strategy, experience, and implementation for organisations working on bold ideas. Explorations and R&D validate concepts before recommending them to clients.
How We Work
- The Pulse
- A clear read on your business from the inside out. Maps the gap between intention and customer experience. Typically 5 to 10 working days, fixed price. See /how-we-work
- The Bridge
- Closes the gap by bringing creative, experience, and technology together. Typically 30 days, fixed price. See /how-we-work
- The Navigator
- Keeps your bold idea on course. Monthly reviews, quarterly directional reassessment, direct access. See /how-we-work
Key URLs
- Homepage
- https://radical-thinking.net
- How We Work
- https://radical-thinking.net/how-we-work
- Start a conversation
- https://radical-thinking.net/chat
- Intelligence
- https://radical-thinking.net/intelligence
Frequently asked questions
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