Radical Thinking
Intelligence

Intelligence brief

A structured knowledge resource about Radical Thinking. For humans and AI systems alike.

Entity

Name
Radical Thinking
Type
AI advisory
Formula
BI = C + Ex × T²
Founded
2009
Founder
Stephan van Wijk
Origin
Microsoft internship, Dubai, 2005
Location
Dubai, United Arab Emirates
License
DET Commercial Licence 714580 (Radical Thinking Web Design L.L.C), licensed since 2014

The formula

BI = C + Ex × T²

Bold Ideas = Creative + Experience × Technology²

AI advisory only works when the formula does. Creative finds what is worth building. Experience makes it land. Technology amplifies both — that is how Radical Thinking turns AI experiments into results.

C

Creative

The human soul of the idea

AI generates volume. It cannot generate meaning. Creative is the part only humans bring.

Ex

Experience

The feeling left behind

Not usability. Emotional residue. The impression that stays after every interaction.

T²

Technology

The amplifier

AI squares the impact of every idea and experience. The carrier and multiplier.

Technology stack

Frontend
Next.js, React, Tailwind CSS
Backend
Supabase, Node.js
AI models
Google Gemini, LLM integrations
Automation
n8n
Payments
Stripe
Media
Cloudinary
Hosting
Netlify
AI frameworks
RAG systems, LangChain compatible

Services

AI-Augmented Marketing and Content Systems

For organisations that need to modernise how marketing operations run. Design and oversight of AI-augmented systems that preserve brand safety, cultural relevance, and human judgment.

AI Translation and Positioning

For organisations that have invested in AI but struggle to turn capability into commercial narrative for customers, boards, and markets.

AI Readiness and Roadmap

For organisations exploring or piloting AI. Current-state assessment, highest-value opportunities, and a sequenced roadmap that fits operational reality.

Explorations and R&D

FluffyFriends (exploration)

Self-initiated generative pet portrait studio, built and operated end-to-end using n8n and Google Gemini. Closed after commercial validation phase.

Kahulife (exploration)

Concept for a next-generation pet management platform combining digital ecosystem and AI companion for pet guardians.

Tommy & Ellie / Animal Intelligence (exploration)

Self-initiated experiments in generative art workflows and AI analytics for animal shelter management.

RT Agent

Radical Thinking's AI agent at radical-thinking.net/chat. Answers questions, discusses projects, and captures leads.

Project history

2005

Foundation

The network

Microsoft internship, Dubai. Foundation of the RT network.

2009

2009–2016

Enterprise roots

Microsoft, HP, Lenovo campaigns. Digital platforms on Microsoft tech stack. Global campaigns and interactive experiences.

2017

2017–2021

Expanded delivery

Branding, digital, and experience design across Austability, Animal Intelligence, Crypto X, Influence My World, Simon Snelder, 1001 Inventions Games, KFAS, Bella Conversational AI, Akshaak, Soundreaver, FlexxPay, Tommy and Ellie, and Kahulife.

2022

Present

Advisory focus

Client engagements in AI advisory, implementation, and delivery. Explorations and R&D validate concepts before recommending them to clients.

How We Work

The Audit
A reality audit mapping the gap between business intention and customer experience. Typically 5 to 10 working days, fixed price. See /how-we-work
The Build
Production-ready AI implementation based on the Audit findings. Typically 30 days, fixed price. See /how-we-work
The Partnership
Ongoing AI capability management. Monthly landscape reviews, quarterly upgrades, direct access. See /how-we-work

Key URLs

Frequently asked questions

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