How We Work
We start inside the box.
Anyone can think outside the box. The hard work is understanding what is inside it first. The people, the processes, the gaps between intention and reality. That is where the real opportunity lives.
Every engagement runs on BI = C + Ex × T² — Creative, Experience, and Technology squared. AI advisory without the formula is just tooling. With it, bold ideas land as commercial outcomes.
We work in three engagement types. Pick one. Combine them. Start where you need to.
Find the real problem.
Most businesses know something is not working. Fewer know exactly what.
We spend time inside your operation. We talk to your team, look at your workflows, and map what you intend to deliver versus what your customer actually experiences. This is not a technology audit. It is a reality audit.
The result is not a report. It is a prioritised action plan built around your specific situation, with a clear recommendation on what to build first and why.
What you get
- A reality audit of your business from the inside out
- A mapped gap between intention and customer experience
- A prioritised action plan with clear next steps
- An honest assessment of where AI can and cannot help
Typically 5 to 10 working days
Build it properly. Not a pilot.
The Audit tells you what to build. The Build does it.
We take the top priority from the Audit and build it to production standard. Not a proof of concept. Not a demo you show at a board meeting and then leave sitting on a server. Something your team uses every day, that your customers interact with, that works reliably and was built to survive the next model update.
The medium depends on the gap. Sometimes it is an AI agent. Sometimes a platform, a content system, or a brand identity. The service category does not matter. The outcome does.
What you get
- A production-ready build, not a pilot or proof of concept
- Full documentation and handover
- Built to survive model updates and technology changes
- Team onboarding so it actually gets used
Typically 30 days, fixed price
Stay ahead. Not catch up.
The AI landscape resets every few months. New models, new capabilities, new ways to close gaps you did not know existed. What you built in January needs reviewing by June.
The Partnership is how businesses stay ahead rather than constantly catching up. We become your ongoing AI function. Monthly reviews of what has changed in the landscape and what that means for your stack. Quarterly upgrades to what needs improving. And direct access when something breaks or something new emerges that you should know about.
This is not a maintenance contract. It is a continuous commitment to making sure your technology keeps amplifying the right things as your business evolves.
What you get
- Monthly AI landscape review and relevance check
- Quarterly stack upgrades and improvements
- Direct access when something changes or breaks
- Proactive recommendations, not reactive fixes
Monthly, cancel anytime
On pricing
We do not publish fixed prices.
Every business is different. Every gap is different. The scope of an Audit for a five-person team looks nothing like the scope for a regional enterprise. The Build that closes one gap has nothing in common with the one that closes another.
What we can tell you is that The Audit and The Build are fixed-price engagements. You know the cost before we start. The Partnership is a monthly commitment with no long-term contract. Talk to the agent to get a sense of what your situation would involve.
Talk to the Agent →Common questions
How does Radical Thinking work?
Radical Thinking works in three engagement types, guided by the formula BI = C + Ex × T²: The Audit maps the gap between your business intention and customer reality, The Build creates a production-ready solution to close the most important gap, and The Partnership keeps your AI operation current as the technology evolves.
How long does The Audit take?
The Audit typically takes 5 to 10 working days. It ends with a prioritised action plan built around your specific situation and a clear recommendation on what to build first.
How long does The Build take?
The Build is typically 30 days at a fixed price. It delivers a production-ready system your team uses every day, fully documented and built to survive technology changes.
What does The Partnership include?
The Partnership includes a monthly AI landscape review, quarterly stack upgrades, and direct access when something changes or breaks. It is a monthly commitment with no long-term contract required.
Do I have to start with The Audit?
The Audit is the recommended starting point because it ensures The Build solves the right problem. However, if you already have a clear diagnosis, we can discuss starting directly with The Build. Talk to the agent to explore what makes sense for your situation.
What is the Radical Thinking formula?
BI = C + Ex × T² means Bold Ideas equal Creative plus Experience multiplied by Technology squared. AI advisory only works when the formula does. Every engagement applies Creative, Experience, and Technology so capability becomes commercial outcomes.
How does Radical Thinking price its work?
Radical Thinking does not publish fixed prices because every engagement is different. The Audit and The Build are fixed-price engagements sized to the specific scope. Talk to the agent to get a sense of what your situation would involve.