How We Work
We start inside the box.
Anyone can think outside the box. The hard work is understanding what is inside it first. The people, the processes, the gaps between intention and reality. That is where the real opportunity lives.
Every engagement runs on BI = C + Ex × T². Creative, Experience, and Technology squared. That is how we make sure bold ideas land as real business impact, not just clever technology.
We work in three parts. Take your pulse. Build the bridge. Keep the direction true. Pick one. Combine them. Start where your idea needs help.
Where are you, really?
Most organisations know something is not landing. Fewer know exactly what.
We spend time inside your business. We talk to your team, look at how the work moves, and map what you set out to deliver versus what your customer actually experiences. We look at the idea, the experience, the technology, and the market it lives in. Then we identify the gap and where closing it would create the most impact.
This is not a technology audit. It is a read on where your bold idea is versus where you intended it to be.
What you get
- A clear read on your business from the inside out
- The gap between intention and customer experience, mapped
- A prioritised recommendation for what to close first
- An honest assessment of where technology and AI can and cannot help
Typically 5 to 10 working days
Close the gap. Land the idea.
The Pulse tells you where the gap is. The Bridge is where we close it.
Not by building one tool. By bringing together the creative, the experience, and the technology in the right ratio to make your bold idea land in the real world. That might be a narrative, a redesigned experience, a working system, or all three. The medium follows the problem.
The output is not a deliverable sitting on a server. It is a functioning connection between where you were and where you intended to be. Something your team uses. Something your customers experience. Something that works.
What you get
- Production-ready work, not a prototype
- Creative, experience, and technology brought together as one
- Full documentation and team onboarding
- Built to survive the next market shift or AI update
Typically 30 days, fixed price
Keep the direction true.
Bold ideas do not stand still. Markets shift. Customer expectations shift. New AI capability arrives every quarter. What we protect in the Navigator is not your technology. It is your direction.
Monthly, we make sure your idea is still landing and your experience is still delivering. Quarterly, we reassess whether your direction still fits the market and your ambition. When technology needs to change, we change it. But we start with the compass, not the tools.
This is not a maintenance contract. It is a continuous partnership that keeps the bold idea on course as everything around it evolves.
What you get
- Monthly review of what has changed in your market, your experience, and the AI landscape
- Quarterly directional reassessment
- Direct access when something breaks or something new emerges
- Proactive recommendations, not reactive fixes
Monthly, cancel anytime
On pricing
We do not publish fixed prices.
Every business is different. Every gap is different. The scope of a Pulse for a five-person team looks nothing like the scope for a regional enterprise. The Bridge that closes one gap has nothing in common with the one that closes another.
What we can tell you is that The Pulse and The Bridge are fixed-price engagements. You know the cost before we start. The Navigator is a monthly commitment with no long-term contract. Start a conversation to get a sense of what your situation would involve.
Start a conversation →Common questions
How does Radical Thinking work?
Radical Thinking works in three engagement types, guided by the formula BI = C + Ex × T²: The Pulse maps the gap between your business intention and customer reality, The Bridge closes that gap by bringing creative, experience, and technology together, and The Navigator keeps your bold idea on course as markets, technology, and AI evolve.
How long does The Pulse take?
The Pulse typically takes 5 to 10 working days. It ends with a prioritised recommendation built around your specific situation and a clear read on what to close first.
How long does The Bridge take?
The Bridge is typically 30 days at a fixed price. It brings creative, experience, and technology together into a production-ready piece of work your team uses every day, fully documented and built to survive market and technology shifts.
What does The Navigator include?
The Navigator includes monthly reviews of what has changed in your market, your experience, and the AI landscape, quarterly directional reassessments, and direct access when something breaks or something new emerges. It is a monthly commitment with no long-term contract required.
Do I have to start with The Pulse?
The Pulse is the recommended starting point because it makes sure The Bridge closes the right gap. However, if you already have a clear read on where you are, we can discuss starting directly with The Bridge. Start a conversation to explore what makes sense for your situation.
What is the Radical Thinking formula?
BI = C + Ex × T² means Bold Ideas equal Creative plus Experience multiplied by Technology squared. Technology alone does not create business impact. Every engagement applies Creative, Experience, and Technology in the right ratio so bold ideas land as real results.
How does Radical Thinking price its work?
Radical Thinking does not publish fixed prices because every engagement is different. The Pulse and The Bridge are fixed-price engagements sized to the specific scope. Start a conversation to get a sense of what your situation would involve.
Ready to talk?
Every engagement begins with a conversation about your specific situation.
Start a conversation